Storytellers is a dynamic brand that excels at crafting compelling narratives through digital products. Whether it’s enhancing a strategy or designing a website, Storytellers is dedicated to achieving client goals through creative and innovative storytelling. With a human-centric approach, the company seeks to transform the digital landscape by providing personalized, impactful solutions for its clients.
Problem
In today’s highly competitive digital landscape, many brands struggle to differentiate themselves. Storytellers recognized that a strong, cohesive brand identity is essential for clients to stand out. The challenge was to create a visual identity that reflects Storytellers' mission to craft meaningful digital experiences while resonating with their target audience.
How might we create a brand identity that conveys Storytellers' human-centric, narrative-driven approach while ensuring versatility across various digital and print platforms?
Project Goals
Create a logo and brand design that reflects the essence of storytelling, collaboration, and innovation.
Ensure consistency across all visual elements, from logos to color palettes and typography.
Design a brand identity that works effectively across digital, print, and social media platforms.
Visually communicate Storytellers' dedication to human-centric storytelling and digital innovation.
Role
Lead Designer
Creative Strategist
UI/UX Designer
Timeline
6 Weeks
Tools
Figma
Adobe Photoshop
Canva
The Solution
To address Storytellers’ needs, we developed a comprehensive brand identity that aligns with their narrative-driven philosophy. The logo incorporates a handwritten element, symbolizing a personal touch and their client-focused approach. A well-thought-out color palette and typographic system were introduced, balancing sophistication, elegance, and a sense of reliability. This cohesive brand system creates a visually compelling and user-friendly experience, ensuring Storytellers' vision is communicated effectively across all platforms.
The Core Features
Color Palette: For Primary Colours, Yellow (#FFA800), Black (#100F0D), and White (#FFFFFF) combine to create a sophisticated and visually appealing effect. For Secondary Colours, Dark blue (#0D429D) and light blue (#6FC9EF) are used for content highlights and links, reinforcing trust and reliability.
Primary Font: Amsterdam Four, used in the logo, adds a personal and handwritten feel.
Secondary Font: Proxima Nova, a sans-serif typeface, provides clarity and readability across all digital platforms.
Font Sizing: Headings (40px), subheadings (32px), and body text (24px) were defined to ensure visual hierarchy and consistency on the website..
The mock website for The Storytellers was designed to reflect the brand's core values of narrative-driven, human-centric digital innovation. The design features a clean, modern layout with vibrant use of the brand’s color palette. The homepage introduces Storytellers' mission, showcasing their approach to crafting compelling narratives through digital products.
Key sections highlight services, success stories, and team expertise, all with intuitive navigation. Visual consistency is maintained with the use of the brand's custom typography, strategic white space, and high-quality imagery, creating an engaging, user-friendly experience that mirrors their storytelling philosophy.
