2024

UI/UX Design for Unplated

A mobile-first platform designed to enhance the dining discovery experience for food enthusiasts. The project originated from a need to address the lack of personalized, visually immersive food discovery options currently available. While other platforms focus on reviews or user-generated content, Unplated aims to create a tailored, visually appealing experience for users seeking new dining spots.

Problem

Many food discovery platforms prioritize reviews and ratings, often overlooking the visual experience that users seek when choosing a dining spot. Users want a more personalized and intuitive way to discover new restaurants based on their tastes and preferences.


How might we create a solution that allows users to easily find new, exciting dining experiences based on aesthetics, preferences, and proximity?

Project Goals

Enable users to discover new dining experiences easily with a focus on visual appeal and personalization.


Deliver a highly immersive experience using stunning food imagery and restaurant ambiance.


Provide personalized recommendations based on user preferences and location.

Role

Project Manager

UI/UX Designer

UX Strategist

Timeline

14 Weeks

Tools

Figma

Adobe Photoshop

Canva



The Solution

The solution involved building a visually driven app where users could easily browse restaurants through food imagery, ambiance visuals, and personalized recommendations.

The Core Features

Results

User testing highlighted a positive reception, with 85% of participants noting the intuitive and visually engaging interface. Some users expressed a desire for more detailed filtering options, which will be considered in future updates.

Conclusion

Unplated effectively addresses the growing need for personalized, aesthetically driven restaurant discovery. By leveraging user preferences and providing a visual-first experience, the app stands out in a crowded market.

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